Luxury Fashion Branding: Trends, Tactics, Techniques Uche Okonkwo
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Luxury Fashion Branding Trends, Tactics, Techniques English | 2007-07-10 | ISBN: 0230521673 | 320 pages | PDF | 2.2 MB Luxury is a necessity that begins where necessity ends. Related to this topic, I found a book called "Luxury Fashion Branding: Trends, Tactics, and Techniques" by Uché Okonkwo that I believe could be a useful research tool when writing the paper. €Luxury is a necessity that begins where necessity ends.” These words, spoken by Gabrielle Coco Chanel in the early twentieth century, remain as true as ever in our current society. Terry Fernandes Strategic Targets Marketing Blog Comments: Click Here Website: strategictargets.blogspot.com. €Luxury Fashion Branding: Trends, Tactics, Techniques”. Luxury fashion branding: trends, tactics and techniques. London: Palgrave Macmillan, 2007. Product DescriptionLuxury is a necessity that begins where necessity. €The real cost of our 'fast fashion' consumption culture.” The Globe And Mail. ISBN13: 9780230521674Condition: NEWNotes: Brand New from Publisher. Luxury fashion Branding: trends, tactics, Techniques. These words, spoken by Gabrielle Coco Chanel. In this literature review, success factors of Louis Vuitton in terms of financial, corporate social responsibility (CSR), marketing and brand value will be discussed. Luxury Fashion Branding: Trends, Tactics, Techniques Luxury is a necessity that begins where necessity ends.